Natural Bra: The History of the Bra
2000 BC The Corset can be traced back to about
2000 BC. It was open at the front to the waist, leaving the breasts
uncovered. Small strips of leather round the waist were used to
curve round the outline of the breasts.
2500 BC Back in 2500 B.C., warrior Minoan women
on the Greek isle of Crete began wearing a bra-resembling garment,
shoving their bare breasts upward and exposed their naked breasts
from their clothing!
450BC-285AD The Greeks wore a bodice tied above
the breasts, leaving the breasts naked. The wearing of corsets was
prohibited so they used "the Apodesme" which was a small
band of material wrapped round the breast, largely for functional
reasons - to prevent the breasts moving when walking. The Roman
women adopted the apodesme as worn by the Greeks, but the name was
changed to "mamillare", "fascia" etc. Young
women wore the fascia to prevent the growth of their breasts whilst
the mamillare was used to conceal a very large breast.
4th Century AD The Chemise first appeared in the
4th century, was made of linen and looked like a tunic. The Chemise
was gathered into a round or square neckline. It was frequently
embroidered and finished with a frill. At that time they usually
had long sleeves and were finished with wrist ruffles.
In France women wore the "Bandeau" after Caesar's conquest
of Gaul. In the 12th century women wore the "basquine"
which was a sort of corset in rigid fabric surrounding the waist.
About a century later the gourgandine (hussy) or bodice is worn
on top of a corset.
13th Century AD In the 13th century, women were
wearing short bodices that flattened the breasts. Full skirts were
attached to raised waistlines to emphasize the stomach. To further
emphasize a slender torso, garments had long full sleeves. The purpose
was to draw the eye down and away from the breasts. In the 13th
century one can read for the first time, in a corsetry shop window,
reference to products that - "contain the larger one, supports
the weak, gathers the floppy".
14th Century AD Breasts were de-emphasized even
further in the 14th century by straight tubular bodices that completely
flattened the breasts. Wide full skirts and high ruffled collars
drew attention away from the breasts. In the 14th century the belt
was worn to support the bust but was not widely worn as it was outlawed
in certain parts of France. An edict of Strasbourg dated 1370 states
- "no woman will support the bust by the disposition of a blouse
or by tightened dress". Under Charles VII the bust is dressed
in a triangular drape and by a tight gauze. The corset was worn
very tightly and damage was caused to the wearer.
1550s AD In the 1550's women subjected themselves
to the torture of whalebone and steel rod corsets. The steel corset
is attributed to the wife of King Henri II of France, Catherine
de Médicis, who banned "thick waists" at court
attendances. The corset was designed to be worn tightly, requiring
a lot of effort to fasten. It could reduce the waist to less than
ten inches, permanently altering the waist size. The corset then
became dominant undergarment (in various designs) of support and
restraint for the next 350 years.
15th Century AD The 15th century saw breasts becoming
a focal point. Bodices and stiffened stays covered and flattened
the lower part of the breasts and nipples, whilst pushing up the
upper breast. This created cleavage and gave the appearance of high
and rounded breasts.
16th Century AD During the Renaissance Period,
women stuffed the chest portions of their undergarments with silk
pouches and hankies, binding them in place as well as could be expected
to create an alluring bustline. Since there was nothing much to
hold the pouches exactly where they should have been, there was
a tendency for them to shift into laughable positions.
17th Century AD Whilst men had worn washable underwear
since ancient times, it was not until the 17th century that drawers
were worn by women in France and Italy but it was the early 1800's
before they arrived in England "drawers" comes from a
lower body undergarment that could be "drawn on". Drawers
were often made up as two separate legs only attached at the waist.
Crotch-less drawers were a practicality since they were worn under
the corset and chemise. The legs finished just below the knee or
at mid-calf and were finished either plain or fancy.
1820s A "corset mecanique" was actually
invented in the 1820s which allowed women to squeeze into their
corsets with the help of pulleys, without having to use the servants.
Corsets at the time were made of whalebone, steel or buckram.
1850s US patents registered for first known bra-like
devices.Corsets fall out of style for about 10 years.
1860s Corsets come back in fashion with a vengeance.
Severe corset "training" is common which reduces waists
to such unhealthy levels that ribs and internal organs become deformed.
Controversy over corseting health risks ensues.
1867 The "Thompson Patent Glove-Fitting Corset"
of 1867 had a spring latch and snaps at the front, as well as the
traditional hooks. The corset was designed to prevent it opening
accidentally! The latter years of the 19th Century began to see
challenges to the traditional views of the ideal woman, and the
painful and unhealthy undergarments that they were expected to wear.
1875 In 1875, manufacturers George Frost and George
Phelps patented an undergarment called the "Union Under-Flannel".
Unlike a corset, it had no bones, eyelets or laces and required
no pulleys and was made from wool fabrics. Susan Taylor Convese
made improvements to this design.
1877 Combinations, consisting of a chemise and
pantaloons were invented about 1877. These were often made in red
flannels and were crotch-less for convenience.
1889 Corset-maker Herminie Cadolle invents a bra-like
garment called "Bien-être" ('Well-Being'.) Resembling
a "Victorian bikini", its main differentiating feature
from regular corsets is that the breasts are supported by the shoulders
rather than squeezed up from below with traditional corset designs.
Although marketed as a health aid beginning in 1889 in a Paris department
store ad, the item does not gain widespread notice.
1893 Marie Tucek patents the "Breast Supporter".
The garment includes separate pockets for each breast, shoulder
straps that passed over the shoulders and fastened with hook and
eye closures, making it the earliest known design to be similar
to modern-day bras.
1907 Vogue magazine first uses the term "brassiere",
which comes from the old French word for 'upper arm'. Before this,
bra-like devices were known by another French term "soutien-gorge"
(literally, "throat support" or "breast support".)
1912 The term "brassiere" first appears
in the Oxford English Dictionary.
1913 Dissatisfied with the idea of having to wear
a heavy corset underneath a new sheer evening gown she just bought
for a social event, socialite Mary Phelps Jacob of New York and
her maid, Marie, devised a backless bra made from two handkerchiefs,
some ribbon and cord. Amazingly she started getting orders for it
that very night.
1914 After considerable interest from friends,
Mary Phelps Jacob applies for a patent (under the business name
"Caresse Crosby") on November 3 for her "Backless
Brassiere" design, which is basically the same garment that
she previously improvised. This "brassiere" was very lightweight,
soft, and separated the breasts naturally. Unlike Marie Tucek's
1893 design, Jacob's garment did not have cups to support the breasts,
but flattened them instead. Jacob markets the "Backless Brassiere"
garment until she tires of the business and sells the patent to
Warner Brothers Corset Company in Bridgeport, Connecticut, for $1,500.
Warner's reportedly made over 15 million dollars over the next 30
years from the patent.
1914-1918 World War I forces women into the work-force.
Many women begin working in factories and wearing uniforms, making
the use of daily corset wear a problem.
1917 The U.S. War Industries Board requests women
to stop buying corsets to reduce the consumption of metal. Sources
say up to 28,000 tons of metal was conserved through this effort
- "enough to build two battleships."
1920s The bra gained popularity and began to be
used more commonly during the 1920s. This was the era of the "flappers",
and the flat-chested boyish look was all the rage. Warner introduces
a tight, chest-flattening bra, that was designed to flatten the
breasts, rather than support them.
1928 Ida Rosenthal, a Russian immigrant, and her
husband William went into business as the Maidenform Company in
the 1920's as a protest against the notorious flat-chested flapper
girls of the Roaring 20's. Ida is responsible for the creation of
bust size categories (cup sizes) and developed bras for every stage
of life - puberty to maturity.
Late 1920s By the end of the 1920s corsetry companies
began to manufacture brassieres that were boned and stitched into
different cup sizes.
1930s It wasn't until the 1930s that shape started
to become acceptable again, and the "bra" (a shortened
form of the word "brassiere") changed from flattening
the breasts, to holding them. 1930s Warner produces the first popular
all-elastic bra, which shows off a woman's curves.
1930s It was 1932 before its shape was modified
to accentuate the depth of cup. It was greatly improved by the fashion
designer, Paul Poiret who even suggested that it be worn next to
the skin.
1930s The "sweater-girl" look, portrayed
by actress Lana Turner during the 1930s, was the next fashion development,
pointed rigid bras that maintained their shape. This was followed
by "falsies". These were pads worn inside the bra that
were designed to enhance the fullness of the bust. These evolved
into the push-up bra, stiffened cups supported by under-wiring.
1935 Warner's creates the cup sizing system (A
to D), which becomes the system commonly used by all manufacturers
throughout the world.
1941-1945 Common fabric materials (cotton, rubber,
silk and steel) are in short supply, so manufacturers turn to synthetic
fabrics.
1946 The first bikini swimwear is introduced in
Paris.
1950's It was thus that during the 1950s the shape
had become most exaggerated. Strapless bras also became popular
at this time because of the fashion for off-the-shoulder outfits.
1960's The 1960s saw the women's liberation movement
denouncing bras as a symbol of conformity and servitude and encouraging
bra burning rallies. The Hippie and free-love movement would see
the bra abandoned altogether, resulting in the braless look.
1960's A return to the need for support saw the
bra re-emerge after this era. Developments in manufacturing and
technology since the 1960s, such as lycra, have seen the materials
for bras become increasingly lightweight, durable and elastic.
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